Page Banner

Strategy

The Bottom of the Funnel… Then What?

We tend to focus (in marketing) on the bottom of the funnel. Drive results, prove ROI, measure actionable contacts, etc&...

Continue Reading

The How Matters

Being present and active in social media is great, but – just doing it – is not enough anymore.spillemaskine...

Continue Reading

Malcolm Baldrige Quality Award – How Social Media is Evolving

It’s 2009… heck 2012… someone says social media and healthcare – what do you think? Here is what...

Continue Reading

It’s 2014 and all I have to show for it is this Facebook Page

What do you think of when someone says “social media strategy?” Do you have one? Are you being held accounta...

Continue Reading

Are We Making it Too Hard?

Are we making it too hard? Are we overthinking things? I look at where we are, where we have been, and the horizon which...

Continue Reading

What Will You Do Different in 2014?

How will you attack 2014 in a different way? When you look back at 2013 were there some missed opportunities or maybe ju...

Continue Reading

How Friendly is Your Hospital?

A couple of weeks back MHADegree.org produced a list of the Top 50 Most Social Media Friendly Hospitals for 2013. It is ...

Continue Reading

Poll: Where does your organization focus its use of social?

Everyone has a¬†different¬†idea of what social is… what it should be used for … and who it should be used to...

Continue Reading

You Can’t Get There All at Once

Have a plan… if you don't have a plan, make one. Be skeptical of things you see that: bring you 1999% ROI in ...

Continue Reading