Being present and active in social media is great, but – just doing it – is not enough anymore.spillemaskine listen. There are plenty of blogs and advice on the why. why to be active. why you should be online and connect. etc.
I will argue the how is just as important.
- How do you train your brand ambassadors?
- How do you make sure those participating in the digital space are authentic?
- How do you find content within your organization?
- How do you know when to post what?
- How do you target your message?
- How do you find out your tone and voice?
and maybe most important:
- How do you know if you are successful?
All things to ponder and consider. are you?