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The How Matters

Being present and active in social media is great, but – just doing it – is not enough anymore.spillemaskine listen. There are plenty of blogs and advice on the why. why to be active. why you should be online and connect. etc.

I will argue the how is just as important.

  • How do you train your brand ambassadors?
  • How do you make sure those participating in the digital space are authentic?
  • How do you find content within your organization?
  • How do you know when to post what?
  • How do you target your message?
  • How do you find out your tone and voice?

and maybe most important:

  • How do you know if you are successful?

All things to ponder and consider. are you?

Author Info

Reed Smith