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The Social Health Institute works with hospitals and health systems around the country to leverage the power of social media as a vital part of their marketing and communications strategies.


Our team presents at many market-level and national-level healthcare marketing conferences each year. Topics range from best practices and specific case studies to academic-based curriculums for health care administrators and marketers.

Speaking Sessions


Whether it is Facebook 101 or the launch of a system-wide ambassador program for content development, SHI provides custom training programs via webinars, conference calls and in person sessions.

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Without a solid understanding of your hospital’s current digital presence and a well-defined strategy for online engagement, social media tactics can become a futile time suck. To that end we offer a comprehensive audit and performance review of your websites and social media sites. At the end of the audit, we present our clients with a detailed list of findings and recommendations for improving and enhancing online engagement. This becomes the framework of a comprehensive social media plan.

Here’s a glance of our healthcare insights.

Digital rounding technology should not compromise the fundamentals of rounding

Interesting tease article here from Ragan’s Health Care Communication News, and article begins to scratch the surface ...

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Roles You Should Have on Your Marketing Team in 2016

Is it possible – in 2016 – that you should revise the roles of your marketing team? I am going to guess that...

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First Class Complete: Digital Health Mini MBA Program

We have officially started the first Digital Health Mini MBA Certificate Program at Clemson University. Thanks to Lee Aa...

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