Through research and partnerships with healthcare organizations around the country, the Social Health Institute explores new and innovative ways for hospitals and health care organizations to develop and enhance their social media and digital marketing strategy.


Let's meet up!

Find us at one of these upcoming events and say hello!

PRSA Health

PRSA Health: May 15th “How Do You Deal With a Crisis … a Social Media Crisis”

Digital Health Mini MBA – Greenville

Mayo Clinic Social Media Residency – Jacksonville

Social Media Week – Rochester

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Tips and Resources


Meet the Faculty: Thornton Kirby

We are just weeks away from the first ever Digital Health Mini MBA Certificate Program at Clemson University. Our facult...

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Meet The Faculty: Bobby Rettew

We are just days away from closing the application for the first ever Digital Health Mini MBA Certificate Program at Cle...

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Application Extended for Digital Health Mini MBA Certificate Program

We’ve extended the deadline of the Digital Health Mini MBA Certificate Program application. Our six class program ...

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Our Thought Leaders


Reed T. Smith

A nationally recognized thought leader, Smith focuses on the integration of social computing into hospitals and other healthcare organizations.

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Bobby Rettew

Bobby Rettew is a multiple Emmy award-winning multimedia producer with a background in new media, visual storytelling, user-center design, usability testing methodologies and television news.

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Brooke McMillan

Brooke McMillan is an award winning online marketing and communications expert specializing in non-profit digital strategy.

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Jim Aderhold

Jim is a self-described “techie.” He thrives on the fast paced nature of digital marketing and communications, and enjoys the entrepreneurial nature of the technology industry.

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Jennifer Dunn

Jen has worked for both non-profit and for-profit health care providers, in addition to a small advertising and public relations firm specializing in health care and hospital marketing.

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