Through research and partnerships with healthcare organizations around the country, the Social Health Institute explores new and innovative ways for hospitals and health care organizations to develop and enhance their social media and digital marketing strategy.


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Tips and Resources

Digital rounding technology should not compromise the fundamentals of rounding

Interesting tease article here from Ragan’s Health Care Communication News, and article begins to scratch the surface ...

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Roles You Should Have on Your Marketing Team in 2016

Is it possible – in 2016 – that you should revise the roles of your marketing team? I am going to guess that...

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First Class Complete: Digital Health Mini MBA Program

We have officially started the first Digital Health Mini MBA Certificate Program at Clemson University. Thanks to Lee Aa...

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Our Thought Leaders

Reed T. Smith

A nationally recognized thought leader, Smith focuses on the integration of social computing into hospitals and other healthcare organizations.

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Bobby Rettew

Bobby Rettew is a multiple Emmy award-winning multimedia producer with a background in new media, visual storytelling, user-center design, usability testing methodologies and television news.

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Jim Aderhold

Jim is a self-described “techie.” He thrives on the fast paced nature of digital marketing and communications, and enjoys the entrepreneurial nature of the technology industry.

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