Through research and partnerships with healthcare organizations around the country, the Social Health Institute explores new and innovative ways for hospitals and health care organizations to develop and enhance their social media and digital marketing strategy.

Let's meet up!

Find us at one of these upcoming events and say hello!

Mayo Clinic Social Media Residency – Phoenix

March 9, 2015 Tweet us that you’ll be there

2015 SXSW Interactive Festival

March 13, 2015 - March 17, 2015 Tweet us that you’ll be there

Mayo Clinic Social Media Residency – Jacksonville

May 4, 2015 Tweet us that you’ll be there

Digital Health Mini MBA – Greenville

May 15, 2015 Tweet us that you’ll be there
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Tips and Resources


When was the last time you Penned (not Pinned)?

Have we lost what we once had? I was raised by my parents who made (in a lot of cases) me write thank you notes to every...

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Can Facebook Save Us From Ebola?

1.8 billion – that is the number of people on Facebook globally. Every day, at least once, half of those 1.8 billion l...

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Reed Smith Achieves Social Media Platinum Status

What do Katy Perry, Elvis Presley and Reed Smith have in common? They have all gone Platinum. Although I appreciate Reed...

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Our Thought Leaders


Reed T. Smith

A nationally recognized thought leader, Smith focuses on the integration of social computing into hospitals and other healthcare organizations.

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Bobby Rettew

Bobby Rettew is a multiple Emmy award-winning multimedia producer with a background in new media, visual storytelling, user-center design, usability testing methodologies and television news.

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Brooke McMillan

Brooke McMillan is an award winning online marketing and communications expert specializing in non-profit digital strategy.

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Jim Aderhold

Jim is a self-described “techie.” He thrives on the fast paced nature of digital marketing and communications, and enjoys the entrepreneurial nature of the technology industry.

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Jennifer Dunn

Jen has worked for both non-profit and for-profit health care providers, in addition to a small advertising and public relations firm specializing in health care and hospital marketing.

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