We tend to focus (in marketing) on the bottom of the funnel. Drive results, prove ROI, measure actionable contacts, etc… Then what? We do our jobs and drive consumers in the top of the funnel. Then we engage them and they become patients.
Then we stop.
Why do we not look to purposefully transitioning those leaving the funnel. In the new world in which we operate we should be spending time looking at how we connect and engage post discharge. Imagine what we could accomplish.
This is a new initiative and though pattern of mine. I would love to hear from anyone who is spending time in this space.
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