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Strategy

Status Check // What Social Media Platforms do Hospitals Use?

I have always loved to look at data. Some times I have no idea what I am viewing, but I love numbers and what they tell ...

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Giving a Digital Hand in the ‘Care Effect’

While reading WIRED magazine on a late flight back to San Antonio, I was intrigued in an interesting study resulting in ...

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Know Your Audience: 3 Things to Remember When Networking

Yesterday I received this comment though the contact page on my blog: Message Body: Hi! I just visited your website and ...

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It’s Not Just About Your Website

A true digital/interactive strategy is not about the website. The plan probably doesn't even start or end with the ...

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social media best practicies for hospitals book

Upcoming eBook – 6 Secrets of Social Media Superstars in Healthcare

I have not been blogging as much here lately… I have two projects working that both are launching in the coming da...

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Conversation vs Definition

What is the point of a website? Most take the assumption they are there to answer questions… I would argue we need...

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What Types of Facebook Posts Should Hospitals Focus On?

(This is a small sample of what will be available based on an upcoming study by the Social Health Institute and WCG on...

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Slides: Clemson mini MBA for Healthcare Professionals

Clemson mini MBA for Healthcare Professionals from Reed Smith...

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How to Respond to Negative Comments

If you have not already you will receive a negative comment on Facebook, Yelp, Twitter, etc. This is also a stumbling bl...

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