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Hospitals

5 Evernote Add-Ons for Hospital Marketing Directors

  I have written several posts about Evernote and how I use it to fill gaps in content creation, social management,...

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If I was a Consumer Would I Follow You?

Maybe this is the question we should be asking? Once you define your target audience then ask yourself, “if I was ...

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Does Outdoor Advertising Work? Just Did!

For sometime now I have noticed billboards around the state of Texas, seems to be mostly on the IH35 corridor between Sa...

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Why You Should Post on Facebook at Night

I talked in a previous post about how important it is to understand when you audience wants to hear from you. In most ca...

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(Updated) Tweaking Something Old Doesn’t Create Momentum

[Originally posted here February 11, 2011] I just finished listening to a two part podcast from the Andy Stanley Leaders...

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Why Hospitals Should Care About Foursquare

Foursquare is becoming more and more common outside of us nerds who have been “checking-in” for years now! H...

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Landing Pages versus Blog Posts, Where Should You Direct Traffic?

When do you direct your traffic to a custom/semi-custom landing page versus a blog post? Why do you make that decision? ...

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2 Twitter and Facebook Productivity Tips for Healthcare Marketers

When talking with hospital marketing directors, about social media, one of the most common concerns I hear is – &#...

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Running a campaign in Pinterest, and How to Measure it.

I have been playing around with Pinerly a bit lately. More and more hospitals are using Pinterest and this is an interes...

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