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5 Evernote Add-Ons for Hospital Marketing Directors

  I have written several posts about Evernote and how I use it to fill gaps in content creation, social management,...

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If I was a Consumer Would I Follow You?

Maybe this is the question we should be asking? Once you define your target audience then ask yourself, “if I was ...

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Is it Possible To Be Too Social?

I have been thinking a lot about frequency lately. Is it possible to be too social? Post too often? What is you frequenc...

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What is Content and Who Creates it Well?

When talking with clinical staff about blogging or creating content for the first time I run into hesitation more times ...

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Why Do Blogs Fail?

I was on Facebook a couple of days ago and noticed a infographic posted by my good friend Chris Boyer about how social m...

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5 Things You Will Never Hear Your “Social Media Expert” Say

(This post was inspired by: “10 1/2 Things No Commencement Speaker Has Ever Said“) “I am not sure Face...

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Does Outdoor Advertising Work? Just Did!

For sometime now I have noticed billboards around the state of Texas, seems to be mostly on the IH35 corridor between Sa...

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Why You Should Post on Facebook at Night

I talked in a previous post about how important it is to understand when you audience wants to hear from you. In most ca...

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(Updated) Tweaking Something Old Doesn’t Create Momentum

[Originally posted here February 11, 2011] I just finished listening to a two part podcast from the Andy Stanley Leaders...

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