(This post was inspired by: “10 1/2 Things No Commencement Speaker Has Ever Said“)
- “I am not sure Facebook is a good idea.” – I admit Facebook is hard to ignore, and more than that I would suggest Facebook is about the only platform that should get immediate inclusion as part of your digital strategy. Facebook has the user base and you can not ignore it. With that said it doesn’t mean Facebook is always the answer.
- “Let’s run it as a print ad” – In the Austin Texas area there is a print publication call Community Impact. This is the only printed news based publication that I have read with any consistency over the past five years. I would never suggest St. David’s HealthCare here in Austin not continue to use them as part of their media plan. The goal is to go where the audience is not to use a certain medium for use sake.
- “I would only have this conversation in person – face to face.” – I strongly believe that internal communications is a major opportunity for social media. I think communicating with your staff via these mediums could be very impactful. I have even seen this proven true in some small test cases. With that said some messages need to be delivered in person. It is important to show value by spending time with people 1:1 or in small groups.
- “Let’s stay away from new technology.” – I am constantly using the newest technology, but not with clients. The last thing I want to do is get someone accustom to a way of doing things and then have to change the game. I know this is part of it at times but when dealing with large groups content creators within an organization it is best to focus on that… content creation.
- “You can do this yourself, you don’t need me”– It is true and I probably don’t have to explain why you wont hear your social media expert say it ; )
Question: What do you think you will never hear a social media consultant say and what’s the motivation?