I have been thinking a lot about frequency lately. Is it possible to be too social? Post too often?
What is you frequency? Does it work? I would love to hear your cadence for Facebook, Twitter, and Blogging in the comments below.
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Good questions Reed. I just started a blog again after a 2 year absence. I spend more time crafting that because I have aspirations of relevance there. Right now I have a goal of 2 x week.
After a year absence from Twitter, I got back on several months ago. I am definitely most social on Twitter. I check in about 5 times a day and find it the most relevant to my practice (healthcare consulting). I was pleasantly surprised to find more interesting people to “Follow” in my field – especially docs. So retweets are immediate if the topic resonates. Replies are less frequent because I like to “thunk” on those a bit. Original tweets are about 4 a day or less because I try for POV or relevance or even humor. I also want avoid contributing to Twitter spam. I find that many of us read the same articles, etc. Sometimes my healthcare policy list reads like spam – everyone tweeting the same link.
Facebook I look at least – maybe once a day (and falling). I recently got back on (after a one year absence) just to check in with my family and close friends. It’s rare that there is anything provacative there – which is actually kind of welcome at the end of the day. It’s the only platform where I truly have no agenda and cruise around mindlessly.
I try to avoid is too much cross-pollination. I think the different platforms bring out different flavors of your personality – which is a good thing. Folks that have taken too much drink from the brand fountain, (relentlessly spread the same content across all platforms), run the risk of appearing spammy.
Thanks for the comment. This is great info. I appreciate your willingness to share. I alway enjoy understanding “why.”