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Can Facebook Save Us From Ebola?

1.8 billion – that is the number of people on Facebook globally. Every day, at least once, half of those 1.8 billion l...

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Facebook EdgeRank – What it is and Why it Matters

You may have noticed an indicator at the bottom of your Fan Page status updates that shows how many people saw your post...

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[Infographic] Hospitals + Facebook: a Study of 13 Hospital Systems

I am extremely excited to release this today. As the first project of the Social Health Institute, I have spent the last...

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Social Health Institute

It has been sometime coming but I can officially say the Social Health Institute (SHI) is launching! Some of the last...

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How to Respond to Negative Comments

If you have not already you will receive a negative comment on Facebook, Yelp, Twitter, etc. This is also a stumbling bl...

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Update: Call For Hospitals – A Facebook Study

A little over a week ago I wrote a post asking for organizations who were interested in letting me analyze their faceboo...

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Call For Hospitals – A Facebook Study

As a consultant to hospitals across the country I am seeing a need. Hospitals want a prescriptive process to roll out....

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If I was a Consumer Would I Follow You?

Maybe this is the question we should be asking? Once you define your target audience then ask yourself, “if I was ...

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Is it Possible To Be Too Social?

I have been thinking a lot about frequency lately. Is it possible to be too social? Post too often? What is you frequenc...

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