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[Infographic] Hospitals + Facebook: a Study of 13 Hospital Systems

I am extremely excited to release this today. As the first project of the Social Health Institute, I have spent the last few months reviewing a 3 month period data from 13 hospital systems across the country. The infographic below is a representation of some data that I collected.

There will be much more to come on this study as this is just step one. I want others to take this graphic and produce their own commentary around it*. I too will be writing other posts and even an eBook with more of my thoughts around what I have seen and taken from this project.

Remember… this is only 13 hospital system's data from a snap shot in time. Don't take this as the gospel but I am curious how your hospital or organization compares.

A special thanks to all the hospitals where gracously allowed me under the hood on their Facebook pages, and of course I could not have done this without Greg Matthews and the team at WCG.

(*I would love to have you share this on your own blog. There is an embed code below the graphic)

Facebook+Hospitals Infographic

Author Info

Reed Smith

  • Reed – this is a really fantastic presentation of some important data. Perhaps most striking is the relatively small amount of time it takes to manage a page which can, in turn, have a large impact. As we get serious about reducing costs and improving quality, this is the kind of thing that makes selling the idea of social health easy.

    • Thanks for connecting! I agree… I plan to post more around many of these data points in the coming weeks.

  • Love this study. I think you’re really on to something with the Social Health institute, Reed. Keep up the good work! — Dan Hinmon

  • Great presentation of the information! Thanks for including us. It’s very useful information. I agree with Nick, I was impressed by the time vs. engagement. I look forward to seeing future posts.

    • Thanks! I am very appreciative of your willingness to allow me to work with the data from UC Davis. There will be more to come for sure!

  • Reed…this is great stuff and I have shared with all my GHS friends. It will be interesting to see what more we can learn from this information. You and I have talked about this a lot…but what can hospitals learn from this data when looking at social as a way to engage instead of just a way to share information.

    • I think from a basic look hospitals can use this data to start shaping their content strategy – specifically frequency. So many times we just have to guess when to post and what to post about… now you have a starting point. All communities are different but this at least gives you a jumping off point.

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  • Reed, it’s always a pleasure reading your “stuff” and connecting with you, and I think you’re going to be doing some amazing things with your new venture. Thanks for this inforgraphic — I’m including it in a post I’m working on right now for Will send the link when it’s posted! Hope you’re well. Talk soon!

    • Thanks so much for the kind words! Be sure to send me the link! I am doing great and would love to catch up soon.

  • As a participant in this study I keep coming back to it. What struck me today was how few personal stories we post vs. how much engagement we get from them. Note to self: post more stories.

    • True, but I think that is the case across the board. Creating personal stories is hard work and takes a lot of time. But that is why people connect to them. I really appreciate your willingness to participate and love the things you guys are doing. Especially from a frequency standpoint.

      • We’re playing a bit with promoted posts, which is forcing us to think about how often we post to Facebook. We’re a little worried about user fatigue.

        • Interesting – with FB making it harder for brands to engage it seems that paid solutions is the only way to have your content visible. What has been the response so far?

          • It’s been great, actually. Big boost in engagement (and big boost in likes, reach, etc). It’s still so cheap, it’s worth it. As a user, however, I know I’m already tired of seeing sponsored page promotions.

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  • ali k

    Thanks for this awesome graphic! I work on the Packard Children’s Hospital social media team and we see the most engagement on photos of our patients and their inspiring stories.

    • Awesome – thanks for connecting. Glad it is of value. Please let me know what other topics you would like to see graphics and research done on.

  • Interesting post Reed.Hope more doctors will embrace use of facebook in marketing of their medical services.

    Erick Kinuthia


  • I was hoping to embed this infographic (which I LOVE and am proud to have been a part of) on my blog, but I don’t see the embed code you referenced in your post. Is it available?

    • Hey Greg. If you refresh, you should see the code now.