If I was a Consumer Would I Follow You?
Maybe this is the question we should be asking? Once you define your target audience then ask yourself, “if I was ...
Continue Reading Is it Possible To Be Too Social?
I have been thinking a lot about frequency lately. Is it possible to be too social? Post too often? What is you frequenc...
Continue Reading What is Content and Who Creates it Well?
When talking with clinical staff about blogging or creating content for the first time I run into hesitation more times ...
Continue Reading Why Do Blogs Fail?
I was on Facebook a couple of days ago and noticed a infographic posted by my good friend Chris Boyer about how social m...
Continue Reading Standard 3 – A Must Have Digital Publishing Toolkit
One of the main reasons I made the move to WordPress is for the robustness of Standard Theme. I had seen it used in a nu...
Continue Reading 7 Free WordPress Plugins for Every Content Creator
I have been on the WordPress platform for about a year now, and you can read why I moved from Posterous here. I loved us...
Continue Reading Landing Pages versus Blog Posts, Where Should You Direct Traffic?
When do you direct your traffic to a custom/semi-custom landing page versus a blog post? Why do you make that decision? ...
Continue Reading 3 Tools to Help You Capture Blog Ideas on the Fly
A good blog idea usually comes to mind while I'm in the car listening to a podcast, on my bike, in a meeting, etc. ...
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