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hospital social media

Specialization and 2 Reasons I Only Work With Hospitals

I am not talking about retail… there are many cases of “shop here and find it all.” I am talking about...

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How to Respond to Negative Comments

If you have not already you will receive a negative comment on Facebook, Yelp, Twitter, etc. This is also a stumbling bl...

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Content vs Technology – Where is Your Focus?

In my day to day life I spend a lot of (most of) my time around technology. I am writing this blog on a technology platf...

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If I was a Consumer Would I Follow You?

Maybe this is the question we should be asking? Once you define your target audience then ask yourself, “if I was ...

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What is Content and Who Creates it Well?

When talking with clinical staff about blogging or creating content for the first time I run into hesitation more times ...

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Why You Should Post on Facebook at Night

I talked in a previous post about how important it is to understand when you audience wants to hear from you. In most ca...

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A Cheat Sheet for Creating Social Media Graphics (Infographic)

I can not tell you how many times I have been searching the web looking for the correct size of the Google+ profile imag...

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Will Hospitals Follow Johnson & Johnson’s Lead?

Yesterday, while on Twitter, I saw this post (and response) from Farris Timimi, MD, Medical Director of the Mayo Clinic ...

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When Should I Tweet?

When should I tweet? When should I post to Facebook? I am sure you have asked this question time and time again. For mos...

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