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Culture = Interaction… or lack there of….

I think everyone would agree that the goal of social media is to create community. To create community you need interact...

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I am NOT sure it is possible to be a Social Media Expert… Yet.

Not a day goes by that don’t receive an email or Twitter DM with a subject line like one of these: “Get more...

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Benefit vs Privacy 2010

In a recent blog post Seth Godin asked the question: “Do you actually care about privacy? To which he concluded &#...

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Prescriptions and what It has to do with Social Media

If you are prescribed medication by a trusted physician who tells you, if you follow the prescribed plan, what the expec...

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Location, Location, Location… 3 Reason’s Hospitals Should Use Location Based Services

Now with the launch of Facebook Places those who visit hospitals have several ways to “check-in.” More and m...

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If You Build “It” They Will Come…

How often, when addressing audience building, do you hear:   “If you build it they will come” In a rece...

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It’s not about winning… It’s about being in the game.

As I see it we are too worried about numbers. Don’t get me wrong numbers are important (and I will talk more about...

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Who from the hospital should Tweet?

Some time back I posted a simple TwtPoll on my Twitter account asking: “As a patient or family member what hospita...

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How Livestrong could have helped Apple fix “Antenagate”

A lot has been made about Apple and how they handled “antenagate 2010.” If you followed along you know the i...

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