Does Outdoor Advertising Work? Just Did!
For sometime now I have noticed billboards around the state of Texas, seems to be mostly on the IH35 corridor between Sa...
Continue Reading (Updated) Tweaking Something Old Doesn’t Create Momentum
[Originally posted here February 11, 2011] I just finished listening to a two part podcast from the Andy Stanley Leaders...
Continue Reading Landing Pages versus Blog Posts, Where Should You Direct Traffic?
When do you direct your traffic to a custom/semi-custom landing page versus a blog post? Why do you make that decision? ...
Continue Reading 2 Twitter and Facebook Productivity Tips for Healthcare Marketers
When talking with hospital marketing directors, about social media, one of the most common concerns I hear is – &#...
Continue Reading Running a campaign in Pinterest, and How to Measure it.
I have been playing around with Pinerly a bit lately. More and more hospitals are using Pinterest and this is an interes...
Continue Reading Do something new Monday
Monday morning it will be very easy to pickup where you left off Friday at 5pm. Fight the urge to just go down the list ...
Continue Reading The Evolving Role of the Hospital Marketing Director
I have been noticing titles and even open positions for roles that very definitively segments digital (social) from the ...
Continue Reading 2012 Health Care Social Media Summit
I am really excited about a wonderful educational opportunity that is coming to Austin this August 9-10. I have had the ...
Continue Reading Digital = Lazy?
Has the wave of digital technology made us lazy? I wonder this as I see how instant information and instant feedback rul...
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