The Bottom of the Funnel… Then What?
We tend to focus (in marketing) on the bottom of the funnel. Drive results, prove ROI, measure actionable contacts, etc&...
Continue Reading Are We Making it Too Hard?
Are we making it too hard? Are we overthinking things? I look at where we are, where we have been, and the horizon which...
Continue Reading How Advocates Play Important Roles in Your Campaigns
Every hospital we work with runs campaigns throughout the year – ER, Women’s Health, Orthopedics, Cardiovasc...
Continue Reading Know Your Audience: 3 Things to Remember When Networking
Yesterday I received this comment though the contact page on my blog: Message Body: Hi! I just visited your website and ...
Continue Reading Specialization and 2 Reasons I Only Work With Hospitals
I am not talking about retail… there are many cases of “shop here and find it all.” I am talking about...
Continue Reading Is it Possible To Be Too Social?
I have been thinking a lot about frequency lately. Is it possible to be too social? Post too often? What is you frequenc...
Continue Reading What is Content and Who Creates it Well?
When talking with clinical staff about blogging or creating content for the first time I run into hesitation more times ...
Continue Reading Do something new Monday
Monday morning it will be very easy to pickup where you left off Friday at 5pm. Fight the urge to just go down the list ...
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