3 Qualities of a Good Storyteller
It is hard to say what are the best qualities of storyteller, but from my experience…here are the first three that com...
Continue Reading How Advocates Play Important Roles in Your Campaigns
Every hospital we work with runs campaigns throughout the year – ER, Women’s Health, Orthopedics, Cardiovasc...
Continue Reading Content Advocate Program (CAP)
Employees are your most important brand ambassadors. They come to work everyday, and know the brand (consumer experience...
Continue Reading 5 Tips to Become Efficient at Blogging
As I work to train content creators “the blog” continually becomes the focal point of their effort. This onl...
Continue Reading Content vs Technology – Where is Your Focus?
In my day to day life I spend a lot of (most of) my time around technology. I am writing this blog on a technology platf...
Continue Reading Contest: Top 10 #HCSM Blogs
What is your favorite blog? Better yet what is your favorite healthcare social media blog? I want to know. I am putting...
Continue Reading If I was a Consumer Would I Follow You?
Maybe this is the question we should be asking? Once you define your target audience then ask yourself, “if I was ...
Continue Reading What is Content and Who Creates it Well?
When talking with clinical staff about blogging or creating content for the first time I run into hesitation more times ...
Continue Reading Why Do Blogs Fail?
I was on Facebook a couple of days ago and noticed a infographic posted by my good friend Chris Boyer about how social m...
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