The Bottom of the Funnel… Then What?
We tend to focus (in marketing) on the bottom of the funnel. Drive results, prove ROI, measure actionable contacts, etc&...
Continue Reading Are We Making it Too Hard?
Are we making it too hard? Are we overthinking things? I look at where we are, where we have been, and the horizon which...
Continue Reading How Advocates Play Important Roles in Your Campaigns
Every hospital we work with runs campaigns throughout the year – ER, Women’s Health, Orthopedics, Cardiovasc...
Continue Reading Poll: Where does your organization focus its use of social?
Everyone has a different idea of what social is… what it should be used for … and who it should be used to...
Continue Reading [Infographic] The Patient Journey into Hospital CRM
Customer Relationship Management (CRM) has become the hub of sophisticated healthcare marketing. As consumers and patien...
Continue Reading The Gap Between More and Enough
Working in the world of new technology I struggle with the more vs enough equation. When do I need to pursue new tec...
Continue Reading Do something new Monday
Monday morning it will be very easy to pickup where you left off Friday at 5pm. Fight the urge to just go down the list ...
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