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Social Media

5 Things You Will Never Hear Your “Social Media Expert” Say

(This post was inspired by: “10 1/2 Things No Commencement Speaker Has Ever Said“) “I am not sure Face...

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Does Outdoor Advertising Work? Just Did!

For sometime now I have noticed billboards around the state of Texas, seems to be mostly on the IH35 corridor between Sa...

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Why You Should Post on Facebook at Night

I talked in a previous post about how important it is to understand when you audience wants to hear from you. In most ca...

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(Updated) Tweaking Something Old Doesn’t Create Momentum

[Originally posted here February 11, 2011] I just finished listening to a two part podcast from the Andy Stanley Leaders...

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Running a campaign in Pinterest, and How to Measure it.

I have been playing around with Pinerly a bit lately. More and more hospitals are using Pinterest and this is an interes...

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The Evolving Role of the Hospital Marketing Director

I have been noticing titles and even open positions for roles that very definitively segments digital (social) from the ...

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Design Tips for the New Facebook Timeline for Business Pages

Recently Facebook announced and rolled out the updated design we have all gotten to know on our personal Facebook pages&...

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How Do You Evaluate the Next Social Media Platform?

I just finished reading (OK… listening to) Steve Jobs by Walter Isaacson. I took a lot away from the book and it w...

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Are We Creating Left Handed Pencils?

Is it possible we are spending our time creating programs, communities, blogs, etc… that are just not needed? I fe...

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