Page Banner

Strategy

Who from the hospital should Tweet?

Some time back I posted a simple TwtPoll on my Twitter account asking: “As a patient or family member what hospita...

Continue Reading

How Livestrong could have helped Apple fix “Antenagate”

A lot has been made about Apple and how they handled “antenagate 2010.” If you followed along you know the i...

Continue Reading

When I was your age… We used a mouse.

I was recently watching my 3 year old use my iPad. It was very interesting to see how he simply used it. No questions, n...

Continue Reading

My Thoughts for Hospitals on Google’s ‘May Day’

I have been reading a bit about Google’s latest update to their search algorithm. Google constantly changes the wa...

Continue Reading

The 4th ‘P’ ~ Plan ~ The Social Marketing Mix

~ Policy, Purpose, People, and Plan ~ Today I am wrapping up my four part series on the ‘4 P’s of Social Media.’ Y...

Continue Reading

People The 3rd ‘P’ :: The 4 P’s of Social Media

~ Policy, Purpose, People, and Plan ~ In part one of the series I talked about the first ‘P’ – Policy. Develop...

Continue Reading

Author/Educator Ken Robinson makes the case for a radical shift from standardized schools to personalized learning.

via sirkenrobinson.com If you have kids this will alter the way you think about “what they will go up to be.”...

Continue Reading

(Part 2) The ‘Social’ Marketing Mix: The Four P’s of Social Media

A quick review: Many of use who spent time in business school learned the “4 P’s of Marketing.” In this four part ...

Continue Reading

The ‘Social’ Marketing Mix: The Four P’s of Social Media

As a marketer you are taught the “4 P”s of Marketing” or the traditional marketing mix. Recently I was...

Continue Reading