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Strategy

Are Hospitals Falling Behind in the Mobile World?

So many hospitals are still trying to deal with the world of social media, that most I would argue are not seeing what i...

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5 tips to make Gowalla work for your Hospital

In previous posts I have talked about tips on what to post and how to maximize your hospital presence on Foursquare. Now...

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4 Quick Steps to Maximize your Hospital’s Presence on Foursquare

Foursquare has become a great resource for connecting with those who “check-in” on our campuses. Here is a q...

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3 Steps to Identify What Good Content Looks Like

We all know it is about content, but how good is yours? Want do see what good content looks like? Try this… Go to ...

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3 Things to Consider on Your Hospital Facebook Page

So much time is spent on Facebook, and for good reason. I hate to recommend any platforms without seeing a strategy firs...

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Who from the Hospital should Tweet (revisited)

I asked this question the first time almost two years ago. You can read my previous post about the results here. I would...

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3 Things to Think About Before You Create a Mobile App

I was reading Mobile Health 2010 from Pew Internet and it got me thinking about a couple of things. Many hospitals have ...

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A Real Social Network: The LIVESTRONG Cancer Navigation Center

I had the opportunity this past Friday to stop by LIVESTRONG for the grand opening of their Cancer Navigation Center. Ma...

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3 Reasons SXSW Can Change Social Health

Coming off the heals of South by Southwest (SXSW) Interactive I have more ideas bouncing around in my head than I know w...

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