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Are Hospitals Falling Behind in the Mobile World?

So many hospitals are still trying to deal with the world of social media, that most I would argue are not seeing what is happening in the online space as a whole.

I was reading a report from Flurry and this is the chart that brought this question to mind:

 

Chart_mobileapp_vs_web_consumption-resized-600

Here is a very telling statement from the report:

“Flurry found that the average user now spends 9% more time using mobile apps than the Internet. ┬áThis was not the case just 12 months ago.”

So what does this mean for hospitals?

  1. Have a mobile presence
  2. Produce content in bit size segments
  3. Understand how games fit into your strategy – 47% of mobile consumption
  4. Maximize your social media efforts – 32% of mobile consumption

Is your organization in the mobile space? What advice do you have for others?

– Reed

Author Info

Reed Smith