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Marketing Mix

How Friendly is Your Hospital?

A couple of weeks back MHADegree.org produced a list of the Top 50 Most Social Media Friendly Hospitals for 2013. It is ...

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The Evolving Role of the Hospital Marketing Director

I have been noticing titles and even open positions for roles that very definitively segments digital (social) from the ...

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Are We Creating Left Handed Pencils?

Is it possible we are spending our time creating programs, communities, blogs, etc… that are just not needed? I fe...

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When Should I Tweet?

When should I tweet? When should I post to Facebook? I am sure you have asked this question time and time again. For mos...

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Why are Hospitals not Social?

I have now seen this report mentioned by several bloggers I follow on a regular basis so I decided to download the repor...

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If You Build “It” They Will Come…

How often, when addressing audience building, do you hear:   “If you build it they will come” In a rece...

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The 4th ‘P’ ~ Plan ~ The Social Marketing Mix

~ Policy, Purpose, People, and Plan ~ Today I am wrapping up my four part series on the ‘4 P’s of Social Media.’ Y...

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People The 3rd ‘P’ :: The 4 P’s of Social Media

~ Policy, Purpose, People, and Plan ~ In part one of the series I talked about the first ‘P’ – Policy. Develop...

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(Part 2) The ‘Social’ Marketing Mix: The Four P’s of Social Media

A quick review: Many of use who spent time in business school learned the “4 P’s of Marketing.” In this four part ...

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