In February I have the opportunity to join Lee Aase, Jennifer Texada, and Aaron Hughling as I moderate a panel at the Texas Hospital Association's Annual Conference and Expo. The four of us will be speaking on the integration of mobile into hospitals and consumers lives.
Lee Aase, director of Center for Social Media, Mayo Clinic, Rochester, Minn.; Aaron Hughling, online marketing manager, Scott & White Healthcare, Temple; Reed Smith, consulting strategist, Austin (moderator); and Jennifer Texada, digital & new media program manager, The University of Texas MD Anderson Cancer Center, Houston
Hear from the nation’s leading hospital social media guru, Lee Aase, as he zeroes in on hospital communications gone mobile. Aase, director of the Mayo Clinic's Center for Social Media, will tee up the session with a high-level look at trends in how hospitals are using mobile to communicate. Then listen in as three Texas hospital panelists share their own experiences and best practices. Jennifer Texada will discuss how MD Anderson Cancer Center in Houston has furthered its brand through social media; Scott & White’s online marketing manager, Aaron Hughling, will provide a case study on how Scott & White used Twitter during the Fort Hood shootings to direct traffic for blood donations; and social media consultant Reed Smith will present lessons learned in using QR codes, You Tube videos and SMS text messaging to educate patients and the public.
THA does a great job brining thought leaders together each year on topics like physician engagement, quality, charity care, nursing, leadership, finance, government relations, healthcare policy, and others.
I am really excited social media and new technologies have become part of the agenda for Texas hospitals.