Mayo Clinic Coming to Dallas – And We Want You to Join Us!
Over the past several years I have been very fortunate to be involved as an advisory board member of the Mayo Clinic Cen...
Continue Reading Poll: Where does your organization focus its use of social?
Everyone has a different idea of what social is… what it should be used for … and who it should be used to...
Continue Reading You Can’t Get There All at Once
Have a plan… if you don't have a plan, make one. Be skeptical of things you see that: bring you 1999% ROI in ...
Continue Reading Building Your Content Calendar – When Should You Tweet?
It may seem obvious but it would make sense if you tweet when your followers are online. Now that sounds easy enough but...
Continue Reading What Are You Doing to Engage Employees?
How is your organization engaging and energizing employees around your brand message? As hospitals it is importnat to...
Continue Reading [Infographic] The Patient Journey into Hospital CRM
Customer Relationship Management (CRM) has become the hub of sophisticated healthcare marketing. As consumers and patien...
Continue Reading Poll: Have Times Changed? Who Should Tweet From the Hospital?
Almost three years ago I asked this question: “As a patient or family member what hospital representative do you want ...
Continue Reading Who Are You? Where Are You? – What to do with Online Listings
One of the biggest issues I encounter is online listings. They are wrong, duplicated, or just don't exist. Before y...
Continue Reading Healthcare Ratings and 3 Things Hospitals Have to Account For
Hospitals can choose NOT to be involved in the social space. They can choose not to have a Facebook page, a Twitter acco...
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