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Our team presents at many market-level and national-level healthcare marketing conferences each year. Topics range from best practices and specific case studies to academic-based curriculums for health care administrators and marketers. Some of the more frequently requested topics include:

Social Media Policy and Dealing with Negative Comments

Session Overview
While we all strive for more engagement online, be careful what you ask for. In doing so you get the good with the bad. Understanding what that means and being able to respond appropriately is job one. How should you brief senior leadership? Should the employees be trained? Who should respond and in what timeframe? Let us help you find the right balance.

Learning Objectives:

  • Understand the difference between an external and internal policy
  • What a policy should cover and who should be involved in the creation
  • How to respond to all types of comments
Planning and Measuring Social Engagement

Session Overview
For social media to be seen as a business strategy we have to start treating it as one. Gone are the days of simply participating in social media. We must develop a game plan and to do this you have to know what success looks like before you start. How will you set goals? What should you measure? How does this integrate into your traditional marketing? Let us help you turn a social media effort into a measurable plan.

Learning Objectives:

  • How to set goals in the social space
  • The difference between volume, engagement, and ROI
  • How to create a social media plan that has measurable results
What is the DNA of a “great” storyteller?

How can we find and tell great stories inside organizations and healthcare systems? The hardest part is resources. As communication professionals, we know how to tell great stories, but many times are challenged with limited resources, time, and bandwidth. This session will examine what is considered “good” content, how to find those storytellers inside your organization, and rally around their abilities to create “great” content.

Learning Objectives:

  • Defining what is considered “good” content.
  • What is the DNA of a “great” storyteller in your organization?
  • How to leverage content, empower storytellers, then build community to meet communication goals.
The Art of Listening

Community outreach and event marketing is one of the many lifebloods for organizations. It is an opportunity to bring like-minded people together to connect, share, and engage with the mission of the organization. Capturing and telling stories during these events is many times not a part of the plan. The goal of this presentation/workshop is to help practitioners implement additional planning strategies and tactics to find, tell, and share stories during events. This additional strategy not only leverages the opportunity to create a long-term portfolio of content for the organization but it also provides the opportunity for the organization to share the message in real time during the event using social media efforts.

Learning Objectives:

  • Defining the art of listening
  • Identifying the Storytellers
  • Engaging for Content Creation
Crisis Communications and Social Media

Session Overview
Your organization may have a crisis communications plan, but does it include your social media channels? Are you confident that y ou have the right people speaking on your behalf online? In this presentation you will learn the skill sets that make solid social media managers and tactics to engage your online community during an organizational crisis.

Learning Objectives:

  • What skill sets should you look for when hiring a social media manager?
  • What kind of content should you share with your online community during a crisis?
  • How can you ensure that your public messaging stays consistent AND feels authentic?
Who Are The Millennials?

As a society we are building and enhancing technology platforms faster than ever before. With 95 percent of Millennials online, it’s safe to say being connected is a daily part of life. It is how we connect with friends and family and it is how we see ourselves as global citizens of the world. So how do we move organizations from being users of technology to actually being “social organizations”? And how do we position organizations so they are able to capture the limited attention spans of a generation always on the go?

Learning Objectives:

  • Understand Millennials as an important and emerging audience in social media and digital communications.
  • How are Millennials are influencing communication initiatives of yesterday, today, and tomorrow?
  • How can you ensure that your public messaging stays consistent AND feels authentic?
  • Millennials role in the evolution of social/digital era.