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Meet The Faculty: Lee Aase

Lee AaseWe are gearing up for the first ever Digital Health Mini MBA certificate program at Clemson University. Lee Aase of The Mayo Clinic will kick off the program on May 15th with a specific purpose in mind. We asked Lee what he hopes people will walk away with from his session titled Fundamentals of Digital Healthcare Business.

“For those in healthcare leadership positions, the question is not whether your organization will be represented in social media, but how you will be represented. Failure to engage leaves the field to others, who may not share your organization’s goals. But social media communication should not be considered in isolation; it’s part of a continuum of communication and marketing, and social strategies should support broader organizational strategies.”

Join us and our Digital Healthcare Marketing experts and advance your career. Register for the Digital Health Mini MBA Certificate Program today.

Author Info

Brooke McMillan