~ Policy, Purpose, People, and Plan ~ In part one of the series I talked about the first ‘P’ – Policy. Develop...
Continue ReadingA quick review: Many of use who spent time in business school learned the “4 P’s of Marketing.” In this four part ...
Continue ReadingAs a marketer you are taught the “4 P”s of Marketing” or the traditional marketing mix. Recently I was...
Continue Readingvia rhettandlink.com It is very interesting to me companies who take risks like this and develop non-traditional media. ...
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