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Reed Smith, MBA

Expertise: Digital Marketing & Communications

Reed Smith is a nationally recognized thought leader, and founder of the Social Health Institute. Reed focuses on the integration of social computing into hospitals and other health care hospitals. His health care marketing experience includes time as a hospital marketing director, as well as overseeing product development for the Texas Hospital Association, where he created a social media guide for hospitals, assembling best practices and case studies from hospitals across the country.

Reed was instrumental in bringing the health care track to the SXSW® Interactive festival, and is a member of the Mayo Clinic Center for Social Media Advisory Board. He travels throughout the country speaking to hospitals and health care hospitals about health care social media strategy and best practices.

Reed serves as the Chief Social Strategist for Gray Digital Group as well as on the advisory board for both the Mayo Clinic Center for Social Media, and the SXSW® Interactive festival.

Author Info

Gray Digital

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