Today’s healthcare industry is changing at a rapid pace with new challenges appearing almost every day. Whether it is the increased competition, system consolidations, budget reductions, or other challenges, the reality is that it often falls on the marketing department to address these issues.
In our most recent eBook we partnered with Joel Cessna who serves as the VP of Sales for Medicom Health Interactive, which builds online programs for associations such as the American Heart Association, clients in the pharmaceutical and medical device industry, as well as hospitals and health systems.
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