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The Doctor Blog by ZocDoc

Screenshot_3_19_13_8_39_AMAs a healthcare provider, how should you attract new patients and increase patient satisfaction? Should you engage with patients through social media? Answering the tough questions on marketing for healthcare providers, ZocDoc explores best practices to help healthcare providers with those hard to answer questions.

In this white paper, ZocDoc draws on recent studies and expertise from digital healthcare leaders to interpret these changes. Diving into web, mobile and social media best practices, ZocDoc also offers a unique interactive ROI calculator and a guide of questions for physician to ask marketing or social media vendors.

Giving insight into the benefit of review sites and reputation management, Reed adds “Word-of-mouth recommendations have always been the most impactful and meaningful form of advertising, People trust their ability to research online, so it’s not really surprising that this translates.”
To download a copy of Marketing for Healthcare Providers, visit

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Jennifer Dunn

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