Over the past couple of months I have decided to up my blogging frequency from a couple of times a month to three times a week. This has been a real commitment on a couple of levels including time and simply the effort to cultivate topics. If you want to read a bit more on how I capture ideas to cultivate you can read my post on that here.
So I started to think about the effort versus payoff… is the frequency really paying off? I went back and looked at my blog”s analytics and this is what I found:
June 1 – July 31 (versus the two months prior)
- Visits increased 123.85%
- Unique Visitors increased 112.01%
- Pageviews increased 133.07%
- Avg Visit Duration increased 103.43%
After seeing the visual impact my new frequency has made I had a couple of observations:
- For the first two weeks even though my frequency had changed my traffic did not. So it takes a bit to see an up swing.
- An audience will get to know your frequency and respond.
- Once you create content you need a method to make sure you are promoting your new content when your audience is there to receive it. To read more on how I do this you can check out this post.
Question: What is your content creation frequency and why?
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Hi Reed: I have found this to really be true — but in the opposite way. I was blogging 3X a week until last fall and now we’re averaging just one blog a week. The result is lower traffic. I’ve got to follow your example and kick it up a notch. Thanks for the insight. — Dan Hinmon
Thanks for the comments! I think more than anything it is picking a frequency and sticking with it for a prolonged period of time. Time will tell if I can keep up this pace!
[…] a frequency and stick with it. Your readers will start to expect your content on the frequency you set forth. […]