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Help me with my Mayo Clinic presentation

Next week I will be in Rochester, Minn. participating, speaking, teaching, and learning at a week long social media summit at the Mayo Clinic. Five years ago the above statement would have been absurd. Who are we kidding… two years ago.

I know this will be a great week and I am really excited I get to be a part. Being on the External Advisory Board for the Mayo Clinic Center for Social Media I have seen, from a unique perspective, the center grow and events like this take shape. With the hard work and leadership of Lee Aase and countless others we are shaping an industry standard for hospitals as it relates to social media and new technologies.

If you would like to attend there is still time and you can find out more and register here.

If you would like membership information for the Mayo Clinic Center for Social Media click here.

Next week’s conference will consist of events for various groups. What I am most excited about is the first ever Social Media Residency Program. Via Mayo:

This is a hands-on, intense immersion in social media practice and strategy in a small group environment to enable individual attention. Tutorials provided in advance will help novices prepare for the program, which runs from 12:30 p.m. to 10 p.m. Thursday and 8 a.m. to 2 p.m. Friday.

The goal of the course and the Social Media Residency Handbook is to give residents a strategic framework for practically applying social media in their work. This post has more Residency details.

I will be teaching on Facebook and Twitter (with Ed Bennett). Along with participating on a strategy panel.

Here is where you come in:

  1. What is one piece of advice I should pass along… on strategy, Facebook, or Twitter?
  2. What is the one thing they should avoid at all cost?

Leave your thoughts in the comments below and I will be sure to add it to my presentation.

– Reed


Author Info

Reed Smith