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Social Veneer


I was listening to the latest Catalyst Podcast today and heard an interview with Tim Willard and Jason Locy about their latest book VENEER. I would encourage you to check it out. Here is an excerpt from the book’s website:


Our lives are full of scars, quirks and insecurities we have learned to hide in favor of a more glamorous veneer we hope the world finds more acceptable. This is the modern tragedy. We have forgotten that like the stress-lines and fractures of antique wood, these imperfections in our lives make us beautiful.

Abundant living is more than a wall-post existence. Rich relationships are more than trends, status updates and group invitations. But neither are possible until we allow ourselves to be fully known, imperfections and all. Only then will we come to experience the life we are meant to live.

As authors Tim and Jason explain, the Creator’s idea of humanity is quite different from the world’s. It is also far more rewarding. This life begins when we dare to strip away our veneers and enter a life of freedom, honesty and rare beauty.

This interview got me to thinking is this what we are doing in social media? Simply adding a veneer to a brand? Social media as a medium is suppose to accelerate transparency, honesty, etc… but is it doing just the opposite?

I would love to hear your thoughts?

– Reed

Author Info

Reed Smith