Page Banner

Blog

When was the last time you Penned (not Pinned)?

Have we lost what we once had? I was raised by my parents who made (in a lot of cases) me write thank you notes to every...

Continue Reading

Can Facebook Save Us From Ebola?

1.8 billion – that is the number of people on Facebook globally. Every day, at least once, half of those 1.8 billion l...

Continue Reading

Reed Smith Achieves Social Media Platinum Status

What do Katy Perry, Elvis Presley and Reed Smith have in common? They have all gone Platinum. Although I appreciate Reed...

Continue Reading

5 Easy Ways to Identify Great Storytellers

I love this quote by Jessica Baris. I think it fully describes the unique traits of a storyteller. These people are all ...

Continue Reading

5 Interview Questions Guaranteed to Get Your Subject Talking

The interview is one the most hidden opportunities to truly tell a story. The art of the interview allows one to tell a ...

Continue Reading

Who are the Storytellers: Download the eBook

Personal stories connect us to each other and to brands. Hospitals and hospital marketing teams are unique groups to tel...

Continue Reading

3 Qualities of a Good Storyteller

It is hard to say what are the best qualities of storyteller, but from my experience…here are the first three that com...

Continue Reading

I turned off my phone for a week. You will never guess what happened next…

(Sorry… I could not resist the title… Seems to work for everyone else right?!) So, my family and I had one l...

Continue Reading

The Bottom of the Funnel… Then What?

We tend to focus (in marketing) on the bottom of the funnel. Drive results, prove ROI, measure actionable contacts, etc&...

Continue Reading