According to the Health Care Social Media List, more than 1,500 hospitals across the United States use social media to communicate with their audiences: patients, families, visitors, referring physicians and greater communities.
A tremendous amount of effort goes into creating a successful social media program. To keep your program running efficiently and consistently, you need talented individuals who understand your organization’s goals. You also need:
- Content – Relevant, valuable content to distribute on different channels, including Facebook, Twitter, YouTube, Pinterest and Foursquare
- Channels – Which channels does your audience use to engage with your brand?
- Executive Buy-In – Organize all your analytics so you can articulate the story you want to tell in order to convince your C-suite to give you the budget you need
- Logistics – Coordinating all the day-to-day juggling that goes into a social media program requires crisp execution and the ability to look ahead at tomorrow’s possible crises
How do you do all of the above and still manage all your other marketing priorities?
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