Expertise: Advocacy and Engagement
Lance Lunsford currently serves as vice president of strategic communications for the Texas Hospital Association overseeing all strategic messaging related to legislative and regulatory affairs, including issues relating to health care delivery and finance.
Lunsford oversees an internal communication team to leverage advocacy messaging to influence public policy. Focusing on key issues affecting legislators and policy leaders, Lunsford’s team designs earned, social and paid media campaigns to drive community and stakeholder engagement.
Prior to joining THA, Lunsford worked as director of marketing for UMC Health System, a 400-bed hospital located in Lubbock, Texas. As the teaching hospital for Texas Tech University Health Sciences Center, Lunsford’s work featured marketing around the system’s Level One Trauma Center, cancer center, certified burn unit, and a primary care practice management group. At UMC, Lunsford oversaw an internal advertising agency to produce strategic messaging and business development measures across the health system’s myriad of programs and services. Lunsford planned and executed more than 20 advertising and public relations campaigns directed at various UMC service lines utilizing traditional and new media platforms synced in a cross-promotional coordination.
Lunsford began his career in journalism as a reporter before becoming city editor of a major West Texas daily newspaper at the age of 24. In 2005, Bristol Publishing printed his first book, The Rainbow’s Shadow: True Stories of the Baby Jessica Rescue and the Tragedies that Followed.
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