Is Twitter Dying on the Vine?

BY Reed Smith
ON September 21, 2011

Have you been to Twitter lately? More than normal? Less than normal? Still have TweetDeck setup with all the hashtags you follow?

I’ll be honest. Over the last few months (read: when G+ launched) I have spent less and less time on Twitter. I have a couple of thoughts on why this is:

  1. Facebook has critical mass so you will continue to spend time there with friends or to market to that group. Facebook ads have become a really nice way to get a message out cost effectively.
  2. Google +, for me, has become Twitter with out limitations. I use it for more like a business version of Facebook.
  3. I am just not sure how I should use Twitter anymore?

What I still find useful about Twitter is the ability to connect with my extended network. I have an iPhone and it is full of contact info, but not all my Twitter connections are in there of course. Twitter affords me a rolodex of industry leaders I can message and connect with.

In short:

  • Personal = Facebook
  • Business = Blog, G+, Twitter

I want to hear from others… Do you still see the benefit of Twitter?

- Reed

(I’ll be right back after I Tweet out this post…)

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Reed Smith

Founder
Social Media Consultant to Hospitals and Healthcare Organizations. Advisory Board Member, Mayo Clinic Center for Social Media.
  • http://twitter.com/apdolan Amanda Dolan

    Seemed apt that I sign in to Disqus through Twitter ;)

    Where Twitter still triumphs (IMHO):

    a) Live events – hashtags bring people “together” who may be huddled behind their laptops at conferences. Twitter creates a quick and easy way to be “present” even if you’re multi-tasking. Hashtags for live events also allow those of us who couldn’t attend in person to lurk and join in remotely.
    b) Twitter Chats – when done well – there’s really no substitute for this. Until G+ or something can allow people to both participate in large numbers and do so semi-anonymously – this piece is here to stay.
    c) Livetweeting inter/national stuff – tv shows come to mind but see also: the earthquake, hurricane relief, good news, etc.

    I agree with you that engagement started/attempted to be sustained on Twitter has been suffering lately. Now that many people have their networks established, they are likely looking to dive deeper via G+? Just my thoughts. Thanks for making me think so early when I’m only halfway in to this coffee ;)

    • http://reedtsmith.com Reed Smith

      Thanks for the comment. Those are all good points and things like Tweet chats I have done (and created). I think G+ could take the place of all of these now that it is “open” to all. But I do agree with you for the short-term Twitter is the winner for the items you mentioned.

      We will see what the future holds…