Let’s look at this in the context of patients and potential patients. You come in contact digitally with this group on a daily basis. Here is a list of databases (outside of your internal financial/patient care systems) where this group lives:
- Angie’s List
- Google Places
- Yahoo Local
- eNews client – MailChimp, Constant Contact, Blue Sky Factory
- Message Boards
- Commenting Systems – Disqus, livefyre
- Content Sharing – Digg, StumbleUpon
- Video/Photo Sharing Sites – YouTube, Vimeo, Flickr
- Hospital Call Center
- Hospital CRM Tool – Direct mail
- Hospital Affinity Programs – Women’s, Senior Adults
- Support Groups
- Seminar/Class/Tour Attendees
This is just what I could come up with off the top of my head. I know some of these flow into others and some of these (read: Facebook) are hard to extract data from. The point I am making is, what kind of concerted effort are we making to sync or aggregate these pools of information?
The more of these we can get into the same bucket the more powerful the data becomes. Then we can start communicating with people based on preference, location, history, what they have requested, etc….
Three things to think about:
- Email address are good – “What is an email address worth?”
- Learn how to sync your social networks – eBook from Marketing Over Coffee
- How does data flow into you current CRM provider, and how can you get data out of some of the databases mentioned above?
I am interested in hearing how others have maximized their data. Thoughts?