The old saying, a picture is worth a thousand words, is more true today than ever. Visual content is dominating the 
social media landscape. The success of Pinterest, Instagram, Facebook and YouTube can be directly connected with their visually driven platforms. So in today’s hyper-visual community and shortening attention spans, words alone will not always get your point across. 90% of information transmitted to the brain is visual, and visuals are processed 60,000 times faster in the brain than text. (Sources: 3M Corporation) So what to do with this rapidly growing graphic world? Join it! Take your blog from textual to visual.
Adding images, infographics and videos will only help strengthen your story and better illustrate the content. For those viewers who may want to “skim” your story, let them. But know that they will have an impactful image at the end that they will find hard to skip over.
3 visual elements to add to your next post:
1. Video – The market is moving fast to cater to the Facebook generation's attention span. The majority of people today will choose to watch a video to learn about something over reading about it. Adding a video to your content will lead to more engagement. Check out our recent post on Policies for Healthy Social Participation, and how we let the video do the talking.
2. Graphics/Charts – Whether you want to show a statistic, illustrate a process, or highlight a trend; charts or infographics are a great tool to bring your copy to life. In today’s market of short attention spans and information overload, graphics are easy to understand, more engaging and have a better chance of retention. See our example on Facebook edge rank
3. Interactive elements – No matter how interesting the content or how appealing the graphic, in order to take reader engagement to the next level you must move past the static content. Not only will this create a more fully engaged audience but will increase time spent on site and allow viewers to dig deeper into your content. View our example of reporting Hospital’s on Social Media
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