Remember Who You Are
In recent weeks I have spent time on a several new social networks like Sharecare and JUMO. It is very easy to get excit...
Continue Reading I Am Wrong A Lot… Thankfully
When someone brings up using “Social Media” most exchanges end with a discussion on ROI. Which is fine but b...
Continue Reading Hospitals Should Use Social Media for … Marketing or Operations?
I guess because of the platforms social media has taken a marketing overtone. The hospitals who have launched social med...
Continue Reading How to Make Your Physicians Blog
You don’t… A problem I am seeing from hospitals is their need for physician involvement, and the way they ar...
Continue Reading
Best Practice: Are You Asking for People to Like You?
Last night I was on Facebook checking on a few client Facebook Fan Pages when I noticed this post from the Advanced...
Continue Reading What Hospitals can learn from Gatorade
If you have not already be sure to check out this about Gatorade and the announcement of their “Mission Cont...
Continue Reading 3 Compliments and 1 Criticism – How you can gain activity on Facebook
If you spend time looking around Facebook at hospital fan pages you will notice organizations are all over the map with ...
Continue Reading Culture = Interaction… or lack there of….
I think everyone would agree that the goal of social media is to create community. To create community you need interact...
Continue Reading
I am NOT sure it is possible to be a Social Media Expert… Yet.
Not a day goes by that don’t receive an email or Twitter DM with a subject line like one of these: “Get more...
Continue Reading